Personal Brand Scope · Prepared for
Amanda
Kayatani
Old Republic Title · Maui
Former realtor, the only Old Republic sales rep on Maui, and a single mom of four boys. That is a story worth telling. This gets you back on camera with a real strategy and a system behind you, built to stay inside your company's guidelines, so agents across the island see you every day and trust you before you ever meet. You bring the stories and a few minutes at a time. Buck and the Qinary team bring the strategy, the system, the coaching and the publishing.
Strategy Included
Facebook and Instagram, your brand strategy, day to day coaching with Buck and publishing. A three month minimum, then month to month.
Five pieces, itemized.
You already know social works: it brought you agents before. What has been missing is a strategy and a system, so you show up every day with intent. Once you know exactly what to talk about and how to send it, you hit record and we handle everything after.
Your Brand Strategy
Your brand, your persona and your target, worked through with Buck in a one hour strategy session.
- Your brand: why you exist and what makes you uniquely different
- Your persona: how you sound and show up, so every post reads like you
- Your avatar and persona: the Maui agents who will drive the most revenue for you, and how to show up better than your competitors
- Your pillars and prompts, and your cadence: business, family and life, mixed the way that builds trust
- Built to stay inside your company's marketing and compliance guidelines
- Version one of your strategy delivered after the session, then tweaked with you until it fits
Slack and Your App
Buck in your pocket, and an app that tells you what to say.
- Your private Slack channel with Buck, set up as soon as you sign
- Your own app on your phone, loaded with your strategy after Tuesday
- Prompts in the app telling you what to talk about, with a camera right there
- Shoot, hit send, and you are done for the day
Day to Day Coaching
Buck in your corner while the habit forms.
- Coaching from Buck in Slack on how you create content, so it stays authentically you
- The first two weeks are about getting it out and building muscle memory
- An audit of your current accounts, then analytics each month on which content performs best
- Accountability: go quiet for a week and you will hear from us
Publishing on Facebook and Instagram
You film it. Our team finishes it and posts it.
- Facebook and Instagram, built on your own name
- Editing, animation, graphics and design on what you send: cuts, sound, captions and on-screen text
- Captions and hooks written in your voice, posting times and scheduling handled for you
- A calendar you can see, so you can hold or pull anything before it goes out
- Reels every weekday and stories every day, once you are rolling
A Studio Session in Scottsdale
High profile content for your library.
- One hour in our Scottsdale studio, with no added fee
- Buck coaches you through it, so it feels natural on camera
- The session is cut into clips that mix in with everything else
- Your travel to Scottsdale is on your side
Strategy first, then momentum.
Strategy first, then consistency.
Kickoff
Your strategy session
One hour with Buck and the team on your brand, your persona, your avatar and your pillars. Your socials are connected and we audit what is there.
Version one
Your strategy, written down
You read it, tell us what fits and what does not, and we tweak it. Then your app is delivered and Buck shows you how to use it.
Rolling
Content moving
You send video, we edit, caption and post it, and Buck coaches you along the way. First the people closest to you notice, then the wider market.
On Maui
Buck comes to you
Between Christmas and New Year, we plan a workshop for your agents together, and Buck films with you while he is there: a month of content from one afternoon.
Reassess
Ready for the next step?
After the first three months it runs month to month. Around six months we look at the next step together, like long form or a podcast.
You be you. We do the rest.
About an hour a week from you, in small pieces.
Your side
The stories- Your strategy session with Buck
- About an hour a week, a few minutes at a time
- Video from the app on your phone when a prompt lands
- Your studio hour in Scottsdale, when it suits you
No editing, no captions, no scheduling.
Our side
The system- Your strategy, prompts, pillars and app
- Day to day coaching from Buck
- Every edit, caption and schedule
- Publishing on Facebook and Instagram
- Your studio session and its clips
- A monthly read of what is working
Your accounts, your content and your brand stay in your name the whole way through.
Every line, itemized.
One monthly fee, strategy included. All figures are in US dollars.
Every month
Everything belowNot included in this scope: podcast production, long form and YouTube, blogging, AI search optimization, websites, email and newsletters, and paid advertising. When you are ready for any of those, we will scope it and send you the number.
Referrals: when someone you refer becomes a client, you get a $500 credit on your account.
Just make the commitment, and we do it together, one step at a time.
Start here
Strategy included, three month minimum
First payment today, then the same date each month. Month to month after the first three. Card or bank account.